WPP · CIK 0000806968
WPP plc
Annual figures as reported, FY2014–FY2025. Ratios and growth rates derived on-page.
Services-Advertising Agencies
Company profile
Revenue
£13.6B
▼ −8.1% vs FY2024
Net income
−£172.0M
▼ −127.3% vs FY2024
Free cash flow
£633.0M
▼ −48.1% vs FY2024
Diluted EPS
−£0.20
▼ −140.5% vs FY2024
Revenue
Annual, as reported
Net income
Losses shown in terracotta
Profitability & returns
quality of earningsMargins
Share of revenue kept at each line
Gross marginOperating marginNet margin
Returns on capital
Net income vs year-end equity and assets
Cash flow
cash generationFree cash flow
Operating cash flow less capital expenditure
Operating cash flow
Net cash from operations
Shareholder returns
capital allocationCapital returned
Cash paid out as dividends and share repurchases
Dividends paidBuybacks
Diluted shares outstanding
Falling count means buybacks outpace dilution
Balance sheet
financial positionStockholders’ equity
At fiscal year end
Net debt
Long-term debt less cash — negative means net cash
Growth rates
compounding, annualizedRevenue CAGR
−2.1%
3y
+2.5%
5y
+1.0%
10y
Free cash flow CAGR
+8.8%
3y
−19.1%
5y
−5.8%
10y
Share count change (split-adjusted)
−12.0%
5y
−18.1%
10y
Key ratios
derived per fiscal year| Fiscal year | Gross margin | Op. margin | Net margin | FCF margin | ROE | Current ratio | Debt / equity | DPS |
|---|---|---|---|---|---|---|---|---|
| FY2025 | 15.8% | 2.8% | −1.3% | 4.7% | −6.2% | 0.89× | 1.78× | £0.32 |
| FY2024 | 16.6% | 9.0% | 4.3% | 8.3% | 16.8% | 0.88× | 1.16× | £0.39 |
| FY2023 | 17.0% | 3.6% | 1.3% | 7.1% | 5.1% | 0.86× | 1.23× | £0.39 |
| FY2022 | 17.6% | 9.4% | 5.4% | 3.4% | 18.6% | 0.85× | 1.07× | £0.34 |
| FY2021 | 17.2% | 9.6% | 5.6% | 13.8% | 17.7% | 0.93× | 1.09× | £0.27 |
| FY2020 | 16.8% | −19.0% | −24.2% | 15.3% | −57.5% | 1.03× | 1.00× | £0.10 |
| FY2019 | 18.2% | 9.8% | 7.1% | 11.4% | 11.3% | 0.99× | 0.51× | £0.60 |
| FY2018 | 19.1% | 9.5% | 6.9% | 10.6% | 9.4% | 0.97× | 0.65× | £0.60 |
| FY2017 | 20.3% | 12.0% | 15.7% | 8.5% | 20.7% | 0.99× | 0.65× | £0.60 |
| FY2016 | 20.4% | 13.9% | 10.1% | 10.2% | 15.3% | 0.92× | 0.61× | £0.48 |
| FY2015 | 20.6% | 13.3% | 10.2% | 9.4% | 15.5% | — | — | £0.42 |
| FY2014 | — | — | — | — | — | — | — | — |
Annual figures
as reported| Fiscal year | Revenue | Gross profit | Op. income | Net income | Diluted EPS | Op. cash flow | Capex | Total assets | Liabilities | Equity | Cash | LT debt |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| FY2025 | £13.6B | £2.1B | £382.0M | −£172.0M | −£0.20 | £724.0M | £91.0M | — | — | £2.8B | £2.7B | £4.9B |
| FY2024 | £14.7B | £2.5B | £1.3B | £629.0M | £0.49 | £1.4B | £189.0M | — | — | £3.7B | £2.6B | £4.3B |
| FY2023 | £14.8B | £2.5B | £531.0M | £197.0M | £0.10 | £1.2B | £177.0M | — | — | £3.8B | £2.2B | £4.7B |
| FY2022 | £14.4B | £2.5B | £1.4B | £775.0M | £0.61 | £701.0M | £209.0M | — | — | £4.2B | £2.5B | £4.5B |
| FY2021 | £12.8B | £2.2B | £1.2B | £720.7M | £0.53 | £2.0B | £263.2M | — | — | £4.1B | £3.9B | £4.4B |
| FY2020 | £12.0B | £2.0B | −£2.3B | −£2.9B | −£2.43 | £2.1B | £218.3M | — | — | £5.1B | £12.9B | £5.0B |
| FY2019 | £13.2B | £2.4B | £1.3B | £937.9M | £0.67 | £1.9B | £339.3M | — | — | £8.3B | £11.3B | £4.3B |
| FY2018 | £13.0B | £2.5B | £1.2B | £901.1M | £0.65 | £1.7B | £314.8M | — | — | £9.6B | £2.2B | £6.2B |
| FY2017 | £13.1B | £2.7B | £1.6B | £2.1B | £1.54 | £1.4B | £288.9M | — | — | £10.0B | £2.0B | £6.5B |
| FY2016 | £14.9B | £3.0B | £2.1B | £1.5B | £1.08 | £1.8B | £252.1M | — | — | £9.8B | £1.9B | £6.0B |
| FY2015 | £12.2B | £2.5B | £1.6B | £1.2B | £0.88 | £1.4B | £210.3M | — | — | £8.0B | — | — |
| FY2014 | — | — | — | — | — | — | — | — | — | £7.8B | — | — |
Latest filings
the most recent regulatory filings6-KTOTAL VOTING RIGHTS AND CAPITAL2026-07-01 ↗6-KDIRECTOR/PDMR SHAREHOLDING2026-06-16 ↗4Insider ownership filing2026-06-16 ↗6-KTOTAL VOTING RIGHTS AND CAPITAL2026-06-02 ↗6-KNOTIFICATION OF MAJOR HOLDINGS2026-05-26 ↗4Insider ownership filing2026-05-22 ↗3Insider ownership filing2026-05-22 ↗6-KDIRECTOR/PDMR SHAREHOLDING2026-05-21 ↗SCHEDULE 13GSEC filing2026-05-15 ↗4Insider ownership filing2026-05-12 ↗
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