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Annual figures as reported in 10-K / 20-F / 40-F filings.
HEPS · CIK 0001850235

D-MARKET Electronic Services & Trading

Annual figures as reported, FY2018–FY2024. Ratios and growth rates derived on-page.

HEPS logo
Retail-Catalog & Mail-Order Houses
Company profile
Nasdaq · HEPSHQ Sisli IstanbulIncorporated in W8Fiscal year ends Dec 31Accelerated filerReports in TRY
Revenue
TRY 57.0B
▲ +11.1% vs FY2023
Net income
−TRY 1.6B
▼ −1571.7% vs FY2023
Free cash flow
TRY 3.7B
▼ −33.9% vs FY2023
Diluted EPS
−TRY 4.90
▼ −1733.3% vs FY2023

Revenue

Annual, as reported

020B40B’19’20’21’22’23’24TRY 57.0B

Net income

Losses shown in terracotta

−6B−4B−2B0’19’20’21’22’23’24−TRY 1.6B

Profitability & returns

quality of earnings

Margins

Share of revenue kept at each line

-20%-10%0%’19’20’21’22’23’24
Operating marginNet margin

Returns on capital

Net income vs year-end equity and assets

-200%-100%0%’20’21’22’23’24
Return on equityReturn on assets

Cash flow

cash generation

Free cash flow

Operating cash flow less capital expenditure

02B4B’19’20’21’22’23’24TRY 3.7B

Operating cash flow

Net cash from operations

02B4B6B’19’20’21’22’23’24TRY 5.7B

Shareholder returns

capital allocation

Capital returned

Cash paid out as dividends and share repurchases

020M40M60M’23
Buybacks

Diluted shares outstanding

Falling count means buybacks outpace dilution

0100M200M300M’19’20’21’22’23’24328M

Balance sheet

financial position

Stockholders’ equity

At fiscal year end

02B4B’18’20’22’24TRY 3.3B

Net debt

Long-term debt less cash — negative means net cash

−10B−5B0’20’21’22’23’24−TRY 5.1B

Growth rates

compounding, annualized
Revenue CAGR
+32.0%
3y
+85.4%
5y
Free cash flow CAGR
+64.1%
5y
Share count change (split-adjusted)
+115387.7%
5y

Key ratios

derived per fiscal year
Fiscal yearOp. marginNet marginFCF marginROEROACurrent ratioDebt / equity
FY20240.0%−2.8%6.5%−48.3%−6.1%0.97×0.51×
FY2023−2.0%0.2%10.9%2.3%0.4%1.07×0.06×
FY2022−19.3%−18.1%−2.6%−205.5%−41.7%1.08×0.01×
FY2021−27.3%−13.4%−2.8%−69.2%−24.9%1.44×0.07×
FY2020−5.5%−6.2%5.6%—−47.7%0.64×—
FY20193.9%−5.1%11.9%————
FY2018———————

Annual figures

as reported
Fiscal yearRevenueGross profitOp. incomeNet incomeDiluted EPSOp. cash flowCapexTotal assetsLiabilitiesEquityCashLT debt
FY2024TRY 57.0B—TRY 17.0M−TRY 1.6B−TRY 4.90TRY 5.7BTRY 2.0BTRY 26.1BTRY 22.8BTRY 3.3BTRY 6.8BTRY 1.7B
FY2023TRY 51.3B—−TRY 1.0BTRY 109.1MTRY 0.30TRY 7.2BTRY 1.7BTRY 25.4BTRY 20.6BTRY 4.8BTRY 7.9BTRY 268.9M
FY2022TRY 38.2B—−TRY 7.4B−TRY 6.9B−TRY 21.20TRY 1.0BTRY 2.0BTRY 16.6BTRY 13.2BTRY 3.4BTRY 12.5BTRY 39.5M
FY2021TRY 24.8B—−TRY 6.8B−TRY 3.3B−TRY 10.93−TRY 47.4MTRY 645.1MTRY 13.4BTRY 8.6BTRY 4.8BTRY 10.3BTRY 317.3M
FY2020TRY 15.2B—−TRY 827.7M−TRY 936.6M−TRY 3.29TRY 1.1BTRY 244.0MTRY 2.0BTRY 2.8B−TRY 787.3MTRY 1.3BTRY 347.4M
FY2019TRY 2.6B—TRY 101.1M−TRY 131.6M−TRY 0.46TRY 363.8MTRY 53.6M——−TRY 654.5MTRY 282.3M—
FY2018—————————−TRY 358.0M——

Latest filings

the most recent regulatory filings
6-KForeign issuer report2026-06-30 ↗SCHEDULE 13GSEC filing2026-06-18 ↗SCHEDULE 13D/ASEC filing2026-06-10 ↗6-KForeign issuer report2026-05-07 ↗6-KForeign issuer report2026-04-30 ↗20-FAnnual report (foreign issuer)2026-04-30 ↗6-KForeign issuer report2026-04-16 ↗3OWNERSHIP DOCUMENT2026-04-01 ↗3OWNERSHIP DOCUMENT2026-04-01 ↗3OWNERSHIP DOCUMENT2026-03-27 ↗

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