BIDU · CIK 0001329099
Baidu, Inc.
Annual figures as reported, FY2014–FY2025. Ratios and growth rates derived on-page.
Services-Computer Programming, Data Processing, Etc.
Company profile
Revenue
CN¥129.1B
▼ −3.0% vs FY2024
Net income
CN¥5.6B
▼ −76.5% vs FY2024
Free cash flow
−CN¥15.1B
▼ −215.2% vs FY2024
Total assets
CN¥449.2B
▲ +5.0% vs FY2024
Revenue
Annual, as reported
Net income
Annual, as reported
Profitability & returns
quality of earningsMargins
Share of revenue kept at each line
Gross marginOperating marginNet margin
Returns on capital
Net income vs year-end equity and assets
Return on equityReturn on assets
Cash flow
cash generationFree cash flow
Operating cash flow less capital expenditure
Operating cash flow
Net cash from operations
Shareholder returns
capital allocationCapital returned
Cash paid out as dividends and share repurchases
Buybacks
Balance sheet
financial positionStockholders’ equity
At fiscal year end
Net debt
Long-term debt less cash — negative means net cash
Growth rates
compounding, annualizedRevenue CAGR
+1.4%
3y
+3.8%
5y
+6.9%
10y
Net income CAGR
−9.6%
3y
−24.3%
5y
−16.4%
10y
Key ratios
derived per fiscal year| Fiscal year | Gross margin | Op. margin | Net margin | FCF margin | ROE | ROA | Current ratio | Debt / equity |
|---|---|---|---|---|---|---|---|---|
| FY2025 | 43.9% | −4.5% | 4.3% | −11.7% | 2.1% | 1.2% | 1.76× | 0.16× |
| FY2024 | 50.3% | 16.0% | 17.8% | 9.8% | 9.0% | 5.6% | 2.09× | 0.14× |
| FY2023 | 51.7% | 16.2% | 15.1% | 18.9% | 8.3% | 5.0% | 3.01× | 0.17× |
| FY2022 | 48.3% | 12.9% | 6.1% | 14.5% | 3.4% | 1.9% | 2.67× | 0.21× |
| FY2021 | 48.3% | 8.4% | 8.2% | 7.4% | 4.8% | 2.7% | 2.86× | 0.25× |
| FY2020 | 48.5% | 13.4% | 21.0% | 17.9% | 12.3% | 6.8% | 2.68× | 0.26× |
| FY2019 | 41.5% | 5.9% | 1.9% | 20.5% | 1.3% | 0.7% | 2.89× | 0.26× |
| FY2018 | 49.4% | 15.2% | 27.0% | 26.6% | 16.9% | 9.3% | 2.73× | 0.30× |
| FY2017 | 49.2% | 18.5% | 21.6% | 33.1% | 15.9% | 7.3% | 1.84× | 0.31× |
| FY2016 | 50.0% | 14.2% | 16.5% | 25.9% | 12.6% | 6.4% | 2.16× | 0.36× |
| FY2015 | 58.6% | 17.6% | 50.7% | 21.9% | 41.9% | 22.8% | 3.00× | 0.38× |
| FY2014 | 61.5% | 26.1% | 26.9% | 26.7% | 25.8% | 13.3% | 3.16× | — |
Annual figures
as reported| Fiscal year | Revenue | Gross profit | Op. income | Net income | Diluted EPS | Op. cash flow | Capex | Total assets | Liabilities | Equity | Cash | LT debt |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| FY2025 | CN¥129.1B | CN¥56.6B | −CN¥5.8B | CN¥5.6B | — | −CN¥3.0B | CN¥12.1B | CN¥449.2B | CN¥159.4B | CN¥266.3B | CN¥24.6B | CN¥41.3B |
| FY2024 | CN¥133.1B | CN¥67.0B | CN¥21.3B | CN¥23.8B | — | CN¥21.2B | CN¥8.1B | CN¥427.8B | CN¥144.2B | CN¥263.6B | CN¥24.8B | CN¥36.0B |
| FY2023 | CN¥134.6B | CN¥69.6B | CN¥21.9B | CN¥20.3B | — | CN¥36.6B | CN¥11.2B | CN¥406.8B | CN¥144.2B | CN¥243.6B | CN¥25.2B | CN¥41.0B |
| FY2022 | CN¥123.7B | CN¥59.7B | CN¥15.9B | CN¥7.6B | — | CN¥26.2B | CN¥8.3B | CN¥391.0B | CN¥153.2B | CN¥223.5B | CN¥53.2B | CN¥46.8B |
| FY2021 | CN¥124.5B | CN¥60.2B | CN¥10.5B | CN¥10.2B | — | CN¥20.1B | CN¥10.9B | CN¥380.0B | CN¥156.1B | CN¥211.5B | CN¥36.9B | CN¥53.6B |
| FY2020 | CN¥107.1B | CN¥51.9B | CN¥14.3B | CN¥22.5B | — | CN¥24.2B | CN¥5.1B | CN¥332.7B | CN¥140.9B | CN¥182.7B | CN¥35.8B | CN¥48.4B |
| FY2019 | CN¥107.4B | CN¥44.6B | CN¥6.3B | CN¥2.1B | — | CN¥28.5B | CN¥6.4B | CN¥301.3B | CN¥128.5B | CN¥163.6B | CN¥33.4B | CN¥43.3B |
| FY2018 | CN¥102.3B | CN¥50.5B | CN¥15.5B | CN¥27.6B | — | CN¥36.0B | CN¥8.8B | CN¥297.6B | CN¥121.8B | CN¥162.9B | CN¥27.6B | CN¥49.6B |
| FY2017 | CN¥84.8B | CN¥41.7B | CN¥15.7B | CN¥18.3B | — | CN¥32.8B | CN¥4.8B | CN¥251.7B | CN¥121.4B | CN¥115.3B | CN¥11.1B | CN¥35.6B |
| FY2016 | CN¥70.5B | CN¥35.3B | CN¥10.0B | CN¥11.6B | — | CN¥22.5B | CN¥4.2B | CN¥182.0B | CN¥84.3B | CN¥92.3B | CN¥10.9B | CN¥32.9B |
| FY2015 | CN¥66.4B | CN¥38.9B | CN¥11.7B | CN¥33.7B | — | CN¥19.8B | CN¥5.2B | CN¥147.9B | CN¥63.6B | CN¥80.3B | CN¥10.0B | CN¥30.7B |
| FY2014 | CN¥49.1B | CN¥30.2B | CN¥12.8B | CN¥13.2B | — | CN¥17.9B | CN¥4.8B | CN¥99.1B | CN¥45.1B | CN¥51.1B | CN¥13.9B | — |
Latest filings
the most recent regulatory filings6-KForeign issuer report2026-07-02 ↗144Notice of proposed insider sale2026-07-01 ↗6-KForeign issuer report2026-06-09 ↗4Insider ownership filing2026-05-26 ↗144Notice of proposed insider sale2026-05-20 ↗6-KForeign issuer report2026-05-18 ↗6-KForeign issuer report2026-04-30 ↗6-KForeign issuer report2026-04-23 ↗144Notice of proposed insider sale2026-04-01 ↗3Insider ownership filing2026-03-18 ↗
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